Promo Campaign Antelope Audio
Creating all assets for promotional campaign, including key visual, all social media and dealer assets, print materials and promo web page.
Antelope Audio specializes in designing and manufacturing professional audio equipment, offering high-end audio interfaces, preamps, clocks, and other audio processing devices for the music and recording industry. Their products are known for delivering exceptional sound quality and innovative features to meet the needs of audio professionals and enthusiasts worldwide.
As part of the Creative team, one of my tasks was to create all the necessary assets for their promotional campaigns. This involved brainstorming, developing a key visual concept, adapting it in various sizes (for both digital channels and print materials), and creating a high-fidelity wireframe for the promotional page on their official website.
The challenges in crafting a key visual in design include ensuring uniqueness, aligning with brand identity, conveying the intended message effectively, and adapting the visual across diverse platforms while maintaining visual coherence. Or, in simpler terms, how to incorporate all elements and text provided by managers without compromising the brand’s stylistic integrity, while ensuring it remains engaging, allowing the core message to be grasped in less than a second.
The result is a cohesive and memorable representation that effectively communicates the brand’s identity, resonates with the target audience, and enhances overall brand recognition and recall.
From a design principles perspective, the key visual achieves harmony, balance, and visual hierarchy. It effectively uses elements like color, typography, and composition to create a visually appealing and coherent representation that draws attention and conveys the intended message.
