Progress is a learning center that’s been running for more than 10 years, offering evening courses for kids and adults infield of  programming and design.

The new brand strategy is built around the motto “professionalism and friendly relationships.” The reasons are twofold: courses are led by experienced teachers, and secondly, classes are kept small, with up to 8 people, allowing students to build friendly connections with their instructors.

Thanks to the established Brand Book, a foundation was laid for a strong, modern, and easily recognizable brand. It outlined the tone of voice, color palette, typography, and how they should be used for creating both print and digital materials.

I developed a plan for diverse post categories. Based on this plan, templates were created, enabling the easy generation of new posts for Facebook and Instagram with just 2-3 clicks.